NHL PARIS SERIES

TABLE OF CONTENTS

MEETING NHL

AMBITIONS

1

2

FORMAT

DETAILS

1

BUSINESS

MODEL

3

MEETING NHL

A FIRST

OUR PROPOSAL

FOR FRANCE & NHL

LARGEST INDOOR VENUE IN EUROPE

French people's favorite franchise

Montréal Canadiens

2 GAMES IN THE

Deep ties to France

Latest game in Europe played in 1992 (London)

An event that combines not only sport & entertainment, but also hockey culture to promote the NHL in France and Europe.

"I think Paris would be a good fit, given we're in Quebec"

Geoffrey Molson

MARKET

FRANCE, A PROMISING

Most popular indoor sport in France behind Basketball in terms of attendance¹ (ahead of Handball & Volleyball)

Increase in the number of members of the French Ice Hockey Federation since its establishement in 2006²

NHL games broadcasted in France on BeIN Sports

Country with the most licence holders (25,324) in Europe³

Top French goal scorer in NHL history

Antoine Roussel

Sources: ¹FFGH, ²L'Equipe, ³Statista

2nd

48%

60

5th

OPPORTUNITY

A UNIQUE

FOR NHL DEVELOPMENT

STRATEGIC TIMING: BETWEEN TWO OLYMPIC GAMES

Placing an NHL game in Paris before 2030 and capitalize on a unique Olympic window.

THE NEXT LOGICAL STEP

Renewed focus on ice sports across Europe, especially in nearby Italy.

Recently awarded to France, further strengthening the country's long-term positioning in global winter sports.

• Strong media reach, global corporate partners, and a passionate sports culture.

• Easy access for international fans and teams — and symbolic value in placing hockey on a global cultural stage.

THE CITY OF SPORT & ENTERTAINMENT

10,000 tickets sold in a few minutes

World's most watched sports event

685K visitors in 2025 

9M tickets sold

44.1 million

#1

+6,000

NHL SERIES AT THE EUROPEAN

WORLD-CLASS

PREMIER VENUE FOR 

INTERNATIONAL SPORTING EVENTS

Rolex Paris Masters 

Paris 2024 Olympics & Paralympics

Paris Supercross

FIGURES

KEY

Largest European indoor Arena

Grand Opening - Rolling Stones

An ultra modular capacity

Visitors per year

Per year by 2027

Floor capacity

20,000

Stands capacity

22,000

VIP capacity (lounges & suites)

3,000

#1

2017

10K to 45K

1.5M

+100 events

INFINITELY

A FEW MINUTES AWAY FROM

PARIS DOWNTOWN

AND BASED AT THE EUROPEAN

WALL STREET

European business District, 4th worldwide

unique visitors per year

companies, including 15 of the 50 top global companies

pub and restaurants

Parking spots less than 10 min. away from the venue

hotel rooms with a wide selection ranging from Bed&Breakfast to 5* hotels

#1

45 million

3,600

150

10,000

3,600

FLEXIBILITY

GAME CHANGING

venue immobilization

10 days

+ opportunity to host concert on off day

2 games

SCALABLE VENUE MODEL TAILORED FOR THE NHL

Arena model

Stadium model

Overall capacity: 19,321

Sellable: 17,007*

Overall capacity: 28,532

Sellable: 26,421*

*After accounting kills and comps (see Ticketing Arena Model & Ticketing Stadium Model for complete breakdown)

TAKEOVER

PARIS HOCKEY WEEK

Organizing a hockey related event on off day / before / after the game (non exhaustive list):

• Concert

• Sponsorship activation

• Hospitality Village

• Open house day to skate on NHL player's rink

• NHL House

OPPORTUNITIES

Cost reduction & cross selling:

• Reducing additional stands build costs on Arena & Stadium models right after the Rolex Paris Masters.

• Attracting promoters to host other ice related events (ie Art on Ice) to reduce ice rink build costs and propose ticketing & hospitality bundles.

TICKETING

1. ARENA MODEL

Overall capacity: 19,321

Kills: 1,344 (technical reserves, video recording holds, visibility, reassignment)

1st 3 rows across the ice rink are killed - 1st draft, to be updated upon NHL standards

Comps: 480 (venue), 500 (NHL)

Sellable capacity: 17,007

*distribution fees = 7% of public price, typical French market fee : 10% 

*

SEATING MAP

1. ARENA MODEL

TICKETING

2. STADIUM MODEL

Overall capacity: 28,532

Kills: 1,151 (technical reserves, video recording holds, visibility, reassignment)

Reduced visibility categories added: pricing is equal to the lower category (ie. Cat 1 reduced visibility at 150€ = Cat 2 at 150€)

Comps: 480 (venue), 500 (NHL)

Sellable capacity: 26,421

*distribution fees = 7% of public price, typical French market fee : 10% 

*

SEATING MAP

2. STADIUM MODEL

BUSINESS MODEL

COMMITMENT

LOCAL SUPPORT

Official commitment from the French Hockey Federation to support Paris La Défense Arena and NHL in hosting the Paris Series.

COMMITMENT

PARTNERSHIP OPPORTUNITIES

Paris La Défense Arena, in collaboration with the NHL, will appoint a strategic sponsorship agency to drive brand visibility and unlock new revenue streams to ensure the success of the Paris Series.

BUSINESS PLAN

AN OPTIMIZED REVENUE MODEL

Fixed rent of 200K€/game in lieu of 15% of net ticketing revenues. Expenses (security, cleaning, medical, power, technical services, set-up fee, dismantling fee) billed to the NHL*.

RENT

TICKETING

Ticketing revenues (excluding venue & distribution fees) will be retained by NHL. PLDA will act as the sole ticketing operator, charging a venue fee of 1.5€ incl. VAT per ticket sold. NHL can work with additional ticketing distributors if they are interfaced with PLDA software (Ticketmaster).

HOSPITALITIES

Lounge level inventory to be sold under a shared revenue model between PLDA and NHL.

Suites excluded from ticketing manifest.

10 suites for the NHL included in the rent, F&B not included.

MERCHANDISING

30% commission fee.

SPONSORING

Clean lower bowl guaranteed. PLDA will cover any sponsor that is in direct competition with the NHL, except naming right.

*Discount of 370K€ per game under Stadium model (net ticketing revenue 4M / VAT 1.055 x 15%)

THANK YOU