WELCOME TO

PARTNERSHIP PROPOSAL

ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT -

ANGELE - PINK -

DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK

- RACING 92 - BOOBA - MICHEL SARDOU - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE -

ELTON JOHN -

KENDRICK LAMAR

DUA LIPA - SUM 41 - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5

- ROLEX PARIS MASTERS - ROSE - ROGER WATERS - GREEN DAY - IRON MAIDEN - BLACK EYED PEA

GUNS & ROSES

LEGENDS

HOME OF

1.5 million visitors in 2024

2.5 million by 2027

From 10,000 to 45,000 fans

An ultra-modular venue

+100 events per year by 2027

National & International

23,000 seats

20,000 seats

EUROPE

THE LARGEST VENUE IN

LA DÉFENSE

including 15 of the 50 top global companies

AT THE HEART OF

1ST EUROPEAN BUSINESS DISTRICT

45 million

unique visitors per year

3,600 companies

200,000

employees

70,000

students

MEMORABLE

AN OASIS OF

EXPERIENCES

Rugby, Tennis, Basketball, Supercross, Boxing, e-sports

Gala Pièces Jaunes, Disney 100 ans, Supercross ...

Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...

Swimming & Waterpolo events

Concerts

Shows

Sports

Paris 2024

55%

+ 70%

Man

52% - 48%

Woman

90%

AUDIENCE

A YOUNG AND DYNAMIC

of French visitors

of Parisian residents

gender parity

of the audience is between 21 and 50 years old

Age

SOCIAL

NETWORKS

+71%

Comparison

1ST VENUE IN EUROPE ON

total followers

+1 million

including 26% of international followers

growth between 2024 and 2025

the most engaging in Europe on Tiktok

2nd most followed venue in France

765K followers

990K followers

DIGITAL

5 million

annual visits

3.1 million unique visitors

1.3 million

The digital propels your brand to the heart of the fan experience

50% open rate

PERFORMANCES

opt-ins

50,000 unique visitors

120,000 visits during the concert announcement on ticketing

PARTNERS

TAILORED ACTIVATIONS FOR OUR

In-Stadia Activations

Fan experiences

Earned Media

Product Testing

EMOTIONS

OUR UPCOMING MAJOR

EMPOWER YOUR DREAM LIFE WITH

360 PLATFORM

AND TAILORED TO MAXIMIZE BRAND IMPACT

Image rights

In-Stadium Visibility

Activations

Digital media

Hospitalities

Ticketing

ALL DREAMS IN ONE DREAM

POSITIONING

The heart of Tech, revolutionizing consumers' daily life

Unique Design

Seamlessly blend functionality

ADN

Target

Modern households, 25-45 y.o, urban professionals, CSP+

Born Pioneer - Innovation-driven
Performance-focused
Minimalist & Premium Design
Lifestyle-first: designed for comfort & wellness

One of the leading brands in smart home cleaning where each product is meticulously designed to redefine convenience in household innovation and improve our users' homes.

ROBOT VACUUMS / ROBOTIC POOL CLEANER / HAIR DRYERS

TOUCHPOINTS

YOUR BRAND

CLEAN LIKE A CHAMPION

Digital & Influence

Product Testing
Contests
Brand content
Paid media

Sponsorship

Inter Milan
Miss Grand USA
Borussia Dortmund (old)

DIGITAL / POP UP / SPONSORSHIP ...

Commercial ads

Public Relations

STAKES

OUR UNDERSTANDING OF YOUR

Brand image

Demonstrate products benefits, both practical and emotional

Brand notoriety

Make your brand known to everyone, for all its features

Sales

Strengthen its position as No. 1 in French sales

SYNERGIES

OBVIOUS

INNOVATION & TECHNOLOGY

PREMIUM & URBAN

Two innovation-driven brands redefining user experience through technology.

Perfect audience alignment for impactful and relevant brand exposure.

PERFORMANCE & EXCELLENCE

Shared value: performance, whether technical or human, is at the core of both brands.

EMOTIONS & EXPERIENCES

Both brands create an emotional connection with their audiences, the real driver of loyalty and brand love

ACTIVATIONS

OUR PROPOSALS FOR

IN-STADIA

At major concerts, Dreame promotes its range of hair dryers to 45,000 people, and shares tutorials - adapted to artists' hairstyles - to demonstrate the benefits.

Up to 15 minutes before show start, on all events

BRAND NOTORIETY

GET NOTICED

VISIBILITY

Side screens - 2 x 160m²

Adjustable for every event

Led Ring - 350m

Different events / different ads / different products

Main entrance for 80% of the general public

Nearly 6 million visits

for year-round visibility

Outside screens - 2 x 100m²

Your commercial ads

BRAND NOTORIETY

GET NOTICED

IN-STADIA

VISIBILITY

SHOWCASE

Dreame robots circulate in VIP areas

Up to 3,500 guests per event

95 VIP suites

8 VIP lounges

Autonomous robots to clean VIP areas
A demonstration of Dreame techonology
VIP public's curiosity about Dreame products
Product demonstration in an ultra-positive environment

PRODUCTS BENEFITS

BRAND IMAGE

MAKE AN IMPRESSION

SHOWROOM

INTRODUCING THE

LARGE CAPACITY

From 100 to 300 people

FULLY CUSTOMIZABLE

A place that's just like you, combining unique design and technology demonstrations

PRIVATIZABLE

During non-events days, according to your needs (client meetings, product launch ...)

TICKETING

Dedicated seating quotas at all events (ambassadors, customers, influencers, etc.)

BRAND IMAGE

MAKE AN IMPRESSION

An exhibition space to showcase all your products in a luxury environment:

BENEFITS

Top-of-the-range hospitality with our Lenôtre caterer.

The Arena's essential networking venue, right through to the after-show.

LOUNGE NAMER

A premium experience

Associated privileges

A number of seats reserved for your best customers and prospects.

Enhanced visibility throughout the venue (maps, tickets, etc.).

Opportunity to sell your products.

SUITE

Up to 25 events

Dates

Unlimited Food & Beverage

1 dedicated butler

Services

10 to 44 pax

Capacity

Access to the main stage

Direct

YOUR PRIVATE

FOR PUBLIC RELATIONS

A place where you can regularly invite your partners, ambassadors or special guests to a private area.

BRAND IMAGE

MAKE AN IMPRESSION

PROXIMITY

BUILD

WITH THE DREAME EXPERIENCE

4,000 attendees

A strategic location with

in average per event

Dreame reproduces the comfort and style of a hairdressing salon right in the corridors.

Enhanced visibility

Possibility to sell your products on-site
1.5M visitors in 2024

BRAND IMAGE / SALES

GET TESTED

EXAMPLE

THE DYSON BEAUTY

Stands in VIP and Public areas
180,000 fans reached
+/- 40,000 fans on the stands
10% engagement rate on social media

A one-year long collaboration in 2023-2024

Taylor Swift Activations figures

EXAMPLES

OTHER ACTIVATIONS

Once Place to Date

Dating Zone in public walking stands

Deezer Karaokes & Blind Tests

Best Fan Experience Award (2023)

BYD Product Launch

Privatization of Paris La Défense Arena

EMBASEMENT

Videos that generate thousands of likes, comments, registrations & shares

CRM INTEGRATION & SOCIAL MEDIA

Dedicated mailing

+1.3 million opt-ins

Product launches, exclusive discounts, brand content, Dreame reaches out to a broad fan base ahead of brand-affinity events!

Recurrent posts

The best hairstyles of the show

Sponsored posts on every relevant show

Examples of viral posts on TikTok

NOTORIETY & SALES

PARTNERS

PLATINUM

PARTNERS

GOLD

PARTNERS

SILVER

PARTNER

NAMING

BE PART OT THE ADVENTURE

PARTNERSHIP RIGHTS OVERVIEW

SILVER / GOLD / PLATINUM

From 125 K €

VAT excluded / per season

LABEL & IMAGE RIGHTS

HOSPITALITY & TICKETING

IN-STADIA VISIBILITY

PARTNERSHIP ANNOUNCEMENT

BUSINESS NETWORK INTEGRATION

MEDIAS

IN-STADIA ACTIVATIONS

FIXED VISIBILITY

RACING 92

& part of the Ovalto Group

INTRODUCING

ICONIC FRENCH RUGBY TEAM

Evolving at Paris La Defense Arena

TO GO FURTHER ...

THE POWER

OF ITS FANS

Men / Women

75% / 25%

Fans from Île-de-France

90%

Average age

39 years

Average number of supporters

13 000

Average merchandising ticket

48 €

Average consumption F&B ticket

30 €

RACING 92'S 16TH MEN

Average ticketing ticket

40 €

IMPACTFUL MEDIA

442 000

Average viewers in Top 14 for Racing 92*

*Nielsen Report - Season 2023/2024

1.5 MILLION

Average viewers in European Cup on France TV*

24

Matches broadcast in Prime on Canal + and France TV

COVERAGE