FIRST THOUGHTS

VENUE

THE IDEAL 

FOR FORMULA 1

• One of the world’s most visited and iconic cities.

• Strong media impact, global recognition, and international accessibility.

• Perfect for reinforcing Formula 1’s premium positioning and lifestyle appeal.

• Direct logistical corridor: only a 1h30 flight from Paris to Barcelona.

• Reduces travel complexity for teams, staff, and media crews.

A GLOBAL CAPITAL WITH UNMATCHED APPEAL

STRATEGIC LOCATION AHEAD OF BARCELONA TESTING

LARGE CAPACITY: OVER 30,000 FANS

• Europe’s largest indoor arena with scalable crowd management.

• Opportunity to host the biggest F1 fan event ever held in France.

UNRIVALED SCENIC MODULARITY

• Proven success hosting large-scale entertainment (e.g. Paris 2024 Olympics).

• Adaptable to F1 branding, car reveals, team presentations.

MEET

THE TEAM

TABLE OF CONTENTS

Meeting Formula 1's

AMBITIONS

1

2

Paris La Défense Arena

OPPORTUNITY

1

Paris La Défense Arena x Formula 1

PARTNERSHIP

3

MEETING FORMULA 1's

AMBITIONS

ENTERTAINER

AN ICONIC

fans around the world

825 million

viewers

1.5 billion

followers on social media

96 million

fans attending races in 2024

17 sold out Grand Prix

6.5 million

FRANCE

WELL-ESTABLISHED IN

FANBASE

KEY PLAYERS

2nd most represented country

3 French drivers on the grid

Frédéric Vasseur - Laurent Mekies

2 teams headed by French managers

BWT Alpine Formula 1 Team

watching F1 Grand Prix in average in France

1.5 million fans

31% of French people aged 16 to 69 said they were interested in Formula 1 in 2021

31% interest

 TV audience in 2 years (2021) on Canal+.

+50%

1 French Team

ENGAGE

A NEW WAY TO 

WITH YOUR COMMUNITY

F1 75 LIVE AT O2 ARENA

fans attending the event

15,000

cumulated viewers on all platforms

7.5 millions

posts on social media just in UK

20,000

MAIN OBJECTIVES:

KEY FIGURES:

Global Reach 

Fan engagement

Strategic location

Unified celebration

Audi & Cadillac Teams

2 new key players

New regulations

Prior to winter testing

Barcelona - January 2026

THE

OPPORTUNITY

ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT - 

ANGELE - PINK - 

DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK

- RACING 92 - BOOBA - MICHEL SARDOU - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE -

TONY YOKA -

HOME OF

KENDRICK LAMAR

DUA LIPA - SUM 41 - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5

- ROLEX PARIS MASTERS - ROSE - ROGER WATERS - GREEN DAY - IRON MAIDEN - BLACK EYED PEA

GUNS & ROSES

FIGURES

KEY

Largest European indoor Arena

#1

Grand Opening - Rolling Stones

2017

An ultra modular capacity

10K to 45K

Visitors per year

1.8M

Per year by 2027

+100 events

Floor capacity

20,000

Stands capacity

22,000

VIP capacity (lounges & suites)

3,000

Rugby, Tennis, Basketball, Supercross, Boxing, e-sports

Gala des Pièces Jaunes, Disney 100 years, Supercross ...

Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...

Swimming & Waterpolo events

AN OASIS OF

EXPERIENCES

Concerts

Shows

Sports

Paris 2024

INSPIRATION

City of sport, entertainment, culture & fashion

Visitors per year

44.1 million

concerts a year

+6,000

#2 in Europe

#5 worldwide

10,000 tickets sold in a few minutes

World's most watched sports event

633K visitors in 2023

9M tickets sold

A FEW MINUTES AWAY FROM

PARIS DOWNTOWN

AT THE HEART OF THE EUROPEAN

WALL STREET

European business District, 4th worldwide

#1

unique visitors per year

45 million

companies, including 15 of the 50 top global companies

3,600

pub and restaurants

150

Parking spots less than 10 min. away from the venue

10,000

hotel rooms with a wide selection ranging from Bed&Breakfast to 5* hotels

3,600

INFINITELY

CUTTING-EDGE

WITH

EQUIPMENT

DIGITAL

annual visits

3.1 million unique visitors

opt-ins

50% open rate

The digital propels your brand to the heart of the fan experience

50,000 unique visitors

120,000 visits on the announcement on our website

PERFORMANCES

EMOTIONS

UPCOMING MAJOR

PARTNERSHIP

CONFIGURATION

FLOOR PLAN

TICKETING

TICKETING MAP

PRICE SCALE

BUSINESS PLAN

A SUCCESSFUL PARTNERSHIP

FORMAT

¹ Venue available for 24/7 operations

² All expenses exclude VAT

³ Includes entire venue staffing - ticketing, marketing, digital, communication & operational teams

VENUE RENTAL

PROPOSAL

TICKETING

HOSPITALITY

FOOD & BEVERAGE

MERCHANDISING

APPENDICES

CONFIGURATION DETAILS

CONFIGURATION DETAILS

TICKETING MANIFEST

BIOS

Jacky Lorenzetti is the owner of Ovalto, a compagny engaged in real estate, vineyards, sports and entertainment.

Born in 1948 in Paris to a Swiss-Italian family, Jacky Lorenzetti pursued his education at Lausanne Hotel
School, a choice befitting his passion for epicurean pursuits. The foundations were thus laid : Terroir & Heritage.

As the son of a property developer, Jacky Lorenzetti began his career in the family business. He founded the Foncia Group in 1972, which became a leader in property management in France and Europe. Innovative management led Jacky Lorenzetti to introduce the company in the stock exchange in 2001. In 2007, he sought to align Foncia with the Banque Populaire Group.

Deciding to diversify his investments, Jacky Lorenzetti acquired the french rugby Racing Métro, later renamed Racing 92. Leading the club from ProD2 at the time of acquisition, he guided Racing 92 to the French championship title in 2016.

Upton taking charge of Racing 92, Jacky Lorenzetti aimed to provide the club with its own stadium. He built Paris La Défense Arena, describing it as « a concert venue where you can also play rugby ». On October 19, 2017, the arena was inaugurated with a concert by the Rolling Stones. Winegrowing is also a family affair for the Lorenzetti family, since it was on the advice of his wife Françoise, a native of Sainte-Foye-la-Grande, that Jacky Lorenzetti acquired Château Lilian-Ladouys and its 48 ha of vines in Saint-Estèphe in 2008. This was followed in September 2009 by the acquisition of Château Pédesclaux in Pauillac, the 5th Grand Cru Classé. He also acquired the 3rd Grand Cru Classé in Margaux, Château d’Issan alongside Emmanuel Cruse, and most recently Lafon-Rochet in Saint-
Estèphe, 4th Grand Cru Classé.

Finally, Jacky Lorenzetti continue to be the president of a dynamic and diversified real estate portfolio.

BIOS

In 1972, at the age of 7, Frédéric Longuépée started gymnastics in the North of France.
Considered as one of the most promising gymnasts, he joined the INSEP (National Institute of Sport, Expertise and Performance) in Paris.

In 1988 he participated in the French gymnastics team at the Olympic Games in Seoul. After graduating from the Ecole Supérieure de Commerce de Paris, he obtained a Master’s degree in Management from ESCP Europe and was immediately recruited by EY where he began his professional career, first in London and then in the Paris office.

In 2002, recruited by the French Tennis Federation, he combined his passion for sports and his training by taking charge of the general administration and commercial activities of Roland-Garros, which includes ticketing, hospitality operations and merchandising.

In 2012, after the takeover of Paris Saint-Germain by Qatar Sport Investments (QSI), he became Deputy Managing Director in charge of commercial activities. During the 7 seasons he spent in this position, the club’s revenues increased 8-fold, with subscribers rising from 8,000 to 32,000 and the Parc des Princes sold out virtually every game the team played.

In July 2018, he joined the Olympic Games Organizing Committee for a few months and took over the commercial and marketing management of Paris 2024. The same year, attracted by a new challenge, he is appointed by the two shareholders King Street and GACP, Deputy President of the Girondins de Bordeaux. King Street, which remained the sole shareholder, appointed him one year later as Chairma, and CEO of the club. Frédéric Longuépée remained President and CEO of the club until July 2021 after King Street decided to sell the club.

In April 2022, Frédéric accepted the offer to become CEO of Paris La Défense Arena, the largest venue in Europe with a capacity of 45,000 seats for concerts; it hosts the Racing 92 (a Parisian rugby club playing in the Top 14) of the National Rugby League. The first event hosted was a Rolling Stones concert on October 19, 2017, and the venue will host the swimming events and water polo finals of the Paris 2024 Olympic Games.

BIOS

Raphaëlle Plasse, born in June 1988, holds the position of booking and Operations Director at Paris La Défense Arena.

She has been working in live event management for 12 years. Thanks to her expertise in the entertainment industry, she plays a crucial role in the booking, coordination, and management of events hosted at the venue.

A Project Management Master graduate from the Skema Business school, Raphaëlle Plasse started her professional career at the Accor Arena (former Bercy Arena), as a booking manager. She has developed event management skills in sporting events as well as in the live music industry. She has worked for many international sporting events such as the Tennis Rolex Paris Master 100 championship, Ice Hockey Word Championships and additional basketball events (French league finals and French All Star Games).

In January 2016 she joined Paris La Defense Arena’s Team as a booking manager and since has accumulated significant experience in event management by working on events such as the Paris La Défense Arena’s opening show in October 2017 (3 shows of the Rolling Stones with a total attendance of 105 000 spectators), the annual Supercross show (the largest European Supercross race) and many live music shows (Rammstein, Pink, Iron Maiden, Bruce Springsteen, etc.).

As Booking and Operation Director, Raphaëlle oversees event management from the booking deal to operation management on D-Day and collaborates closely with renowned artists, federations and event promoters.

BIOS

Jules Scharapan, born in October 1995, holds the position of Booking Developer at Paris La Défense Arena, he works to develop and to find news events to welcome at Paris La Défense Arena. With a great understanding of promoter’s needs and requests, he looks for the greatest venue configuration that would fit and add value to the event.

Bachelor of Science in business Administration graduate from University of Colorado at Boulder, Jules Scharapan has started his professional experience at Paris Saint Germain soccer team in sales administration.

As a Sport addict, Jules has practiced several sports with a focus as student athlete in alpine ski racing during collegiate years and has brought the work and determination values earned as an athlete to his professional
life.

Since September 2018, Jules has joined Paris La Defense Arena’ team, initially as hospitality service and product manager for 2 years and then as booking developer since June 2020.

Jeremy Costa, born in November 1992, holds the position of Event Manager at Paris La Défense Arena. A Communication Master graduate from Paris Business School, he started his professional career in July 2016 at the Racing 92 rugby team (one of the greatest team of the French rugby league) as operation and stadium manager assistant. Thanks to his Racing 92 experience, he has developed event management skills from promotor and venue point of view.

Since July 2017, Jeremy has joined Paris La Defense Arena’s team. First as operation assistant and then as event manager since sept 2018. As Paris La Défense Arena event manager, Jeremy Costa has managed international sport events (Rugby European championship), live music shows, MICE and the 2024 Paris Olympics & Paralympics.

THANK YOU