WELCOME TO

Collaboration Proposal

ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT - 

ANGELE - PINK - 

DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK

- RACING 92 - BOOBA - MICHEL SARDOU - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE -

TONY YOKA -

KENDRICK LAMAR

DUA LIPA - SUM 41 - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5

- ROLEX PARIS MASTERS - ROSE - ROGER WATERS - GREEN DAY - IRON MAIDEN - BLACK EYED PEA

GUNS & ROSES

LEGENDS

HOME OF

1.3 million visitors in 2024

2.5 million by 2027

From 10,000 to 45,000 fans

An ultra-modular venue

+100 events per year by 2027

National & International

23,000 seats

20,000 seats

EUROPE

THE LARGEST VENUE IN

LA DÉFENSE

including 15 of the 50 top global companies

AT THE HEART OF

1ST EUROPEAN BUSINESS DISTRICT

45 million

unique visitors per year

3,600 companies

200,000

employees

70,000

students

MEMORABLE

AN OASIS OF

EXPERIENCES

Rugby, Tennis, Basketball, Supercross, Boxing, e-sports

Gala Pièces Jaunes, Disney 100 ans, Supercross ...

Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...

Swimming & Waterpolo events

Concerts

Shows

Sports

Paris 2024

55%

+ 70%

Created by CAMBfrom the Noun Project

Man

52% - 48%

Woman

90%

AUDIENCE

A YOUNG AND DYNAMIC

of French visitors

of Parisian residents

gender parity

of the audience is between 21 and 50 years old

Age

SOCIA

NETWORKS

+71%

Comparison

1ST VENUE IN EUROPE ON

total followers

+1 million

including 26% of international followers 

growth between 2024 and 2025

the most engaging in Europe on Tiktok

2nd most followed venue in France

765K followers

990K followers

DIGITAL

5 million

annual visits

3.1 million unique visitors

1.3 million

The digital propels your brand to the heart of the fan experience

50% open rate

PERFORMANCES

opt-ins

50,000 unique visitors

120,000 visits during the concert announcement on ticketing

EMOTIONS

OUR UPCOMING MAJOR

PARTNER

BECOMING

360 PLATFORM

AND TAILORED TO MAXIMIZE BRAND IMPACT

Image rights

In-Stadium Visibility

Activations

Digital media

Hospitalities

Ticketing

IN-STADIUM

Up to 15 minutes before the show starts, across all events

VISIBILITY

Side screens - 2 x 160m²

Your logo, your advertisement

Broadcast your ads in front of 45,000 fans

Led ring - 350m

IN-STADIUM

Main entrance for 80% of the General Public

Nearly 6 million of entries

for visibility throughout the year

Forecourt screens - 2 x 100m²

your advertisement

VISIBILITY

IN-STADIUM

*Activated during Racing 92 matches and specific shows (eSport, Supercross, Supersevens ...)

Largest screen in Europe*

1,400m² - equivalent to 7 tennis courts

An XXL show 

VISIBILITY

PARTNERS

CUSTOM ACTIVATIONS FOR OUR

Brand Content

In-Stadium Operations

Public activations

Earned Media

Product Testing

VIP Animations

BEST CASES

Vehicle Launch BYD

Complete privatization of the venue

Once Place to Date

Dating Zone in Public Corridors

Deezer Karaokes & Blind Tests

Best Fan Experience Award (2023)

MEDIA

INTEGRATION

Contests 

CRM

Brand Content

Web Visibility

HOSPITALITIES

Throughout the venue

VIP Access

Skip-the-line entry, dedicated parking

VIP Seats

Seats adjacent to lounges / boxes

Food & beverages

at your discretion, a Lenôtre experience

Concierge

at the service of our guests

V.I.P

Our Partners benefit from VIP seat quotas to experience memorable moments in iconic and exclusive spaces.

Panoramic View

HOSPITALITIES

OUR SPACES

From 10 to 44 pax

95 boxes - your intimate space

From 100 to 300 pax

8 lounges - friendly spaces

Platinum

PARTNERS

Gold

PARTNERS

Silver

PARTNERS

Naming

PARTNER

PLATINUM

PARTNERS

Starting from €500,000

ASSOCIATED RIGHTS

Label & Image Rights

Hospitality & Ticketing

Fixed Visibility

  • Use of the composite logo, as well as the official name of Paris La Défense Arena

 

  • Access to the photo & video archive database upon request

 

Partnership Launch

  • Press Release
  • Relay on social media

Business Circle

  • 2 invitations / event to the Business Circle events (+500 companies

​

  • Organization of a dedicated event

 

  • Access to the database
  • Private box for 25 events – 12 pax

 

  • 200 seats in category 1 to be distributed across all events (concerts & Racing 92 matches)

 

 

Digital Visibility

  • LED Ring: 6 passages of 30 seconds
     
  • Side screens (x2): 6 passages of 30 seconds

 

  • Entrance screens (x2): 6 passages of 30 seconds

 

  • VIP and General Public IPTV screens: 10 passages

 

 

  • 4 front panels

 

  • Presence on partner panels

 

Activations

  • Organization of 2 seminars at Paris La Défense Arena (limited to 200 pax)

 

  • Fans animations

 

  • VIP Space Animations

 

Media

  • 4 dedicated posts on social media
  • Sponsorship of a section on the website
  • 1 dedicated email for opt-ins
  • 4 integrations in the monthly Newsletter

All rights are per season and exclude technical fees

Starting from €300,000

GOLD

PARTNERS

ASSOCIATED RIGHTS

Label & Image Rights

Hospitality & Ticketing

Fixed Visibility

  • Use of the composite logo, as well as the official name of Paris La Défense Arena

 

  • Access to the photo & video archive database upon request

 

Partnership Launch

  • Press Release
  • Relay on social media

Business Circle

  • 2 invitations / event to the Business Circle events (+500 companies​

 

  • Access to the database
  • 100 seats in VIP lounge to be distributed across all events (concerts and Racing 92 matches)

 

  • 150 seats in category 1 to be distributed across all events (concerts & Racing 92 matches)

 

 

Digital Visibility

  • LED Ring: 4 passages of 30 seconds

 

  • Side screens (x2): 4 passages of 30 seconds

 

  • Entrance screens (x2): 4 passages of 30 seconds

 

  • VIP and General Public IPTV screens: 10 passages

 

 

  • 2 front panels

 

  • Presence on partner panels

 

Activations

  • Organization of 2 seminars at Paris La Défense Arena (limited to 200 pax)

 

  • Fans animations

 

  • VIP Space Animations

 

Media

  • 4 dedicated posts on social media
  • 2 integrations in the monthly Newsletter

All rights are per season and exclude technical fees

Starting from €125,000

SILVER

PARTNERS

ASSOCIATED RIGHTS

Label & Image Rights

Hospitality & Ticketing

Fixed Visibility

  • Use of the composite logo, as well as the official name of Paris La Défense Arena

 

  • Access to the photo & video archive database upon request

 

Partnership Launch

  • Press Release
  • Relay on social media

Business Circle

  • 2 invitations / event to the Business Circle events (+500 companies)​


  • Access to the database
  • 25 seats in VIP lounge to be distributed across all events (concerts and Racing 92 matches)

 

  • 100 seats in category 1 to be distributed across all events (concerts & Racing 92 matches)

 

 

Digital Visibility

  • LED Ring: 2 passages of 30 seconds

 

  • Side screens (x2): 2 passages of 30 seconds

 

  • Entrance screens (x2): 2 passages of 30 seconds

 

  • VIP and General Public IPTV screens: 5 passages

 

 

  • Presence on partner panels

 

Activations

  • Fans animations

 

  • VIP Space Animations

 

Media

  • 2 dedicated posts on social media
  • 1 integration in the monthly Newsletter

All rights are per season and exclude technical fees

THANK YOU