WELCOME TO

Collaboration Proposal

ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT -

SUM 41 - PINK -

DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK

- RACING 92 - BOOBA - PINK - ELTON JOHN - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE

MICHEL SARDOU

KENDRICK LAMAR

DUA LIPA - ANGELE - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5

- ROLEX PARIS MASTERS - ROSE - BLACK EYED PEAS - ROGER WATERS - GREEN DAY - IRON MAIDEN

GUNS & ROSES

LEGENDS

HOME OF

1.3 million visitors in 2024

2.5 million by 2027

From 10,000 to 45,000 fans

An ultra-modular venue

+100 events per year by 2027

National & International

23,000 seats

20,000 seats

EUROPE

THE LARGEST VENUE IN

PASSIONS

A PLAYGROUND FOR ALL

Rugby, Tennis, Basketball, Supercross, Boxing, e-sports

Gala des Pièces Jaunes, Disney 100 years, Supercross ...

Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...

Swimming & Waterpolo

Concerts

Shows

Sports

Paris 2024

55%

+ 75%

Man

52% - 48%

Woman

90%

AUDIENCE

A YOUNG, ECLECTIC & DYNAMIC

of French visitors

of Parisian residents

gender parity

of the audience is between 18-45 years old

Age

SOCIAL

NETWORKS

+71%

Comparison

1ST VENUE IN EUROPE ON

total followers

+1 million

including 26% of international followers

growth between 2024 and 2025

the most engaging on TikTok in Europe

2nd most followed venue in France

765K followers

990K followers

DIGITAL

5 million

annual visits

3.1 million unique visitors

1.3 million

The digital propels your brand to the heart of the fan experience

50% open rate

PERFORMANCES

opt-ins

50,000 unique visitors

120,000 visits during the concert announcement on ticketing

OUR

HOSPITALITY

Throughout the venue

VIP Access

Skip-the-line entry, dedicated parking

VIP Seats

Seats adjacent to lounges / boxes

Food & beverages

unlimited, a Lenôtre experience

Concierge

at the service of our guests

OUR

Our Partners benefit from VIP seat quotas to experience memorable moments in iconic and exclusive spaces.

Panoramic View

AREAS

PARTNERS

TAILOR-MADE ACTIVATIONS FOR OUR

Brand Content

In-Stadium Operations

ConcoursesAnimations

Earned Media

Testing Products

VIP Animations

EMOTIONS

OUR UPCOMING MAJOR

KoRo feeds the show

POSITIONING

"We want to provide an alternative everywhere you can buy a chocolate bar."

Dr. Daniel Kundt, CFO of KoRo

Target

Partnerships

Strategy focused exclusively on sports: tennis, football, judo

Communication

Focused on delicious, healthy, and functional products.
Relies on UGC to showcase your products authentically and spontaneously.

THE SHOP FOR INNOVATIVE SNACK LOVERS

DNA

Commitment to quality, transparency in product origins, fewer intermediaries, and a focus on sustainability.

New generations

18-35 years

COMMUNICATION

Sports, a preferred platform of

FOR HEALTH NUTRITION BRANDS

An essential aspect

Enhancing well-being, good eating, and performance

Strengthened by a communication focused on music, lifestyle, and pleasure, targeting a broader and less specialized audience.

HEALTHY

goes beyond healthy nutrition and sports

DELICIOUS

Communicate through sports

TERRITORIES

A hybrid place: high-level sports and major concerts/shows
A differentiating lever against your competitors

Eclectic : broad, young, mixed & lifestyle audience
Demanding consumers : sensitive to authenticity, sustainability, experience
Engagement social media : Creation of UGC content, street sampling, event food corner

Maintain your legitimacy in the sports world but gain a new field of emotional and cultural expression.

SPORT & MUSIC

2 expressive

A unique playground

Expand your audience

A complementary strategy to your DNA

to make you stand out

CHALLENGES

PRODUCT TESTING & CUSTOMER EXPERIENCE

Put your products in the hands of consumers and immerse them in your brand's universe

VISIBILITY & AWARENESS

By reaching affinity audiences

BUSINESS & EMBASEMENT

Increase your sales, SEO & Go to e-shop

Our understanding of your

COLLABORATION

OUR

INTENTIONS

A PARTNERSHIP

Affinity events
Advertising spots
Digital integration

Public & VIP Fan Experiences
Advertising spots
Image association

Listing in refreshment stands
Promotions at events
Product Testing
WEB Redirection & CRM Integration

VISIBILITY & AWARENESS

PRODUCT TESTING & CUSTOMER EXPERIENCE

BUSINESS &

EMBASEMENT

ALIGNED WITH YOUR PRIORITIES

IN-STADIA

- 350m

Visibility

LED RING

- 2 x 160m²

adaptable spots according to events

SIDE SCREENS

Up to 15 minutes before the show starts, across all events

BROADCAST YOUR MESSAGES TO 45,000 FANS

Recognition / Visibility / Embasement

IN-STADIA

1,400m² - equivalent to 7 tennis courts

Visibility

LARGEST SCREEN

in Europe

AN XXL SHOW

Recognition / Visibility / Experience

for visibility throughout the year

NEARLY 6 MILLION PASSAGES

- 2 x 100m²

Your advertising spot

From 80% of the General Public

IN-STADIA

Visibility

MAIN ENTRANCE

PARVIS SCREENS

Recognition / Visibility / Embasement

distributed throughout the Arena

More than 350 IPTV screens ensure enhanced visibility throughout all spaces.

Promotional spots, promo codes, location of your dedicated corner, convey the message you want throughout the venue.

IPTV SCREENS

Recognition / Visibility / Drive-to-store

IN-STADIA

Visibility

A dedicated space in the concourses for the public:

4,000 passages

A strategic location with

on average

Product Testing / Sampling
Proximity to fans
Immersion in the KoRo brand universe
Engaging animations to associate KoRo

KORO CORNER

with music & sports universes

Recognition / Product Testing / Customer Experience

CONCOURSES

ACTIVATIONS

General Public

ACTIVATION

TF1 x Secret Story

Hacking screens & photobooth / confessional in concourses

Examples

Deezer Karaokes & Blind Tests

Best Fan Experience Award (2023)

Pommery

Bar in public concourses

Monster Munch

Sampling in front of main entrance and mascot roaming

MAYBELLINE

Context & challenges

L'Oréal cosmetics brand looking to leverage the Taylor Swift concerts to increase its visibility and influence.

Concepts

Global visibility, Make-up stands, PR, 360 Photocall, Dedicated animation corner.

Results

+1M visibility reach
2,500 VIP Fans
60,000 fans who attented the corner

ACTIVATION

Examples

Context & challenges

Skiing station willing to increase its notoriety towards a parisian audience, while developping its fanbase through impactful activations

Concepts

Global visibility, giant karaokes, public stand, on-pitch activations, beverages' testing ...

Results

518,937 people exposed
3,376 attendees on the stand during the Gims' show

SERRE-CHEVALIER

ACTIVATION

Examples

Context & challenges

First national TV channel to announce the return of reality show Secret Story, last broadcast in 2017.

Concepts

Hacking of the side screens and sudden appearance of La Voix (main character of the show), Contest on social media

Results

2,5M views on social network posts
+60K reactions
Press & media coverage

TF1

ACTIVATION

Examples

HARIBO Corner in public corridors
Listed in 18 points of sale
HARIBO candy jars in VIP areas
HARIBO cart on the edge of the lawn for VIP services

About 300 boxes of candies

Sold per event

Close to KoRo activity, the example of

Candy partner

4 DISTRIBUTION SPACES

Examples of viral posts on TikTok

At the end of the shows, spectators are invited to taste a KoRo product. If they manage to guess 3 ingredients, they leave with a KoRo box!

Combine your universe with the power of our social networks to create viral and engaging content

Potential of +100 events starting from 2027

SOCIAL NETWORKS

ACTIVATIONS

Capturing live reactions to create authentic high-impact content

Content Creation & Brand Content

BITE & GUESS

500 K

Average Cumulative Reach per event

EXAMPLE

Brand content / Product Testing / Sampling

A space where the public can buy and consume your products.

F&B COUNTERS

LISTING YOUR BRAND IN OUR

In the heart of the concourses

KoRo products are referenced within our 40 stands located in the largest Arena in Europe

40 STANDS

Listing / Business / Visibility

Global Audience

CRM & WEBSITE

ACTIVATIONS

THE GOURMET SECTION

Our emailings represent unique opportunities to co-produce digital content with you to reach the general public through targeted campaigns, with the possibility of integrating advantageous offers for our fans.

Possibility to send targeted newsletters only to those attending the show to promote your activations

700 K

Average Reach

EXAMPLE

Announcement of new products: drive to e-shop

Drive to e-shop / Listing / Visibility

TICKETING

To engage your General Public audiences by organizing contests and tickets to win!

Invite your collaborators, suppliers, distributors, and best clients to the most anticipated events of the year!

ANIMATION OF YOUR COMMUNITIES

KORO FAMILY

GENERAL PUBLIC

Ticketing / Engagement / Brand content

FURTHER...

To go

LOUNGES

for your wellness & sports events

offer an exclusive, adaptable, and inspiring setting, ideal for hosting masterclasses, training sessions, conferences, product launches, or immersive activations.

this partnership framework to share an exclusive and premium experience with your clients.