WELCOME TO
PARTNERSHIP PROPOSAL
ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT -
SUM 41 - PINK -
DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK
- RACING 92 - BOOBA - PINK - ELTON JOHN - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE
MICHEL SARDOU
KENDRICK LAMAR
DUA LIPA - ANGELE - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5
- ROLEX PARIS MASTERS - ROSE - BLACK EYED PEAS - ROGER WATERS - GREEN DAY - IRON MAIDEN
GUNS & ROSES
LEGENDS
HOME OF
1.3 million visitors in 2024
2.5 million by 2027
From 10,000 to 45,000 fans
An ultra-modular venue
+100 events per year by 2027
National & International
23,000 seats
20,000 seats
EUROPE
THE LARGEST VENUE IN
PASSIONS
A PLAYGROUND FOR ALL
Rugby, Tennis, Basketball, Supercross, Boxing, e-sports
Gala des Pièces Jaunes, Disney 100 years, Supercross ...
Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...
Swimming & Waterpolo
Concerts
Shows
Sports
Paris 2024
55%
+ 75%
Man
52% - 48%
Woman
90%
AUDIENCE
A YOUNG, ECLECTIC & DYNAMIC
of French visitors
of Parisian residents
gender parity
of the audience is between 18-45 years old
Age
SOCIAL
NETWORKS
+71%
Comparison
1ST VENUE IN EUROPE ON
total followers
+1 million
including 26% of international followers
growth between 2024 and 2025
the most engaging on TikTok in Europe
2nd most followed venue in France
765K followers
990K followers
DIGITAL
5 million
annual visits
3.1 million unique visitors
1.3 million
The digital propels your brand to the heart of the fan experience
50% open rate
PERFORMANCES
opt-ins
50,000 unique visitors
120,000 visits during the concert announcement on ticketing
OUR
HOSPITALITY
Throughout the venue
VIP Access
Skip-the-line entry, dedicated parking
VIP Seats
Seats adjacent to lounges / boxes
Food & beverages
unlimited, a Lenôtre experience
Concierge
at the service of our guests
OUR
Our Partners benefit from VIP seat quotas to experience memorable moments in iconic and exclusive spaces.
Panoramic View
AREAS
PARTNERS
TAILOR-MADE ACTIVATIONS FOR OUR
Brand Content
In-Stadium Operations
ConcoursesAnimations
Earned Media
Testing Products
VIP Animations
EMOTIONS
OUR UPCOMING MAJOR
Elevating show quality with
POSITIONING
"INNOVATION FOR EVERYONE"
Target
Priority to the 18-35 target
Offers 3 different product ranges to meet the needs of diverse audiences
TOP 3
Of the phone market leaders
Especially in France where the brand is gaining ground
Entertainement actor
Progressive move into the entertainment world
Through art, culture & music events
Ambition
Becoming the supplier of all home technology
Cutting-edge technology
Modern & minimalist design
CHALLENGES
Our understanding of your
BUSINESS & EMBASEMENT
Increase your sales and your client base
VISIBILITY & PR COVER
Put your brand at the center of attention to maximize impact, visibility, and media coverage
Make your brand known by everyone
Put your products in the hand of consumers and immerse them in your brand's universe
POSITIONING & BRAND IMAGE
Make your brand resonate through fun, immersive, and engaging activations, delivering a memorable customer experience
CUSTOMER EXPERIENCE
1
2
3
4
SYNERGIES
AUDIENCE
Thanks to a diverse programming, we attract over 75% of spectators aged 18-45, providing Xiaomi with an audience aligned with its positioning.
CULTURAL ACTOR
Paris La Défense Arena stands out as a key cultural player, perfectly aligned with Xiaomi’s ambition to be associated with a landmark venue at the heart of cultural and event-driven experiences.
PERFORMANCE
Shared value: performance, whether technical or human, is at the core of both brands.
EMOTIONS & EXPERIENCES
Both brands create an emotional connection with their audiences, the real driver of loyalty and brand love
PARIS LA DEFENSE ARENA x XIAOMI
Obvious
COLLABORATION
OUR
INTENTIONS
IN-STADIA
- 350m
Visibility
LED RING
- 2 x 160m²
adaptable spots (advertising video, QR code, contest, etc.) according to events
SIDE SCREENS
Up to 15 minutes before the show starts, across all events
BROADCAST YOUR MESSAGES TO 45,000 FANS
Visibility / Embasement / Business
IN-STADIA
1,400m² - equivalent to 7 tennis courts
Visibility
LARGEST SCREEN
in Europe
AN XXL SHOW
Visibility / Fan Experience / Embasement
for visibility throughout the year
NEARLY 6 MILLION PASSAGES
- 2 x 100m²
Your advertising spot
From 80% of the General Public
IN-STADIA
Visibility
MAIN ENTRANCE
OUTSIDE SCREENS
Recognition / Visibility / Embasement
Sampling, product demonstrations, etc.
FORECOURT PRESENCE
A dedicated space in the corridors for the public:
4,000 passages
A strategic location with
on average per event*
-
Product demonstration / testing
-
Immersion in the Xiaomi brand universe
-
Exhibition of pictures taken by Xiaomi devices
-
Proximity to fans
XIAOMI GALLERY
Brand Image / Product Testing / Customer Experience
ACTIVATION
General Public
*data from XXII technology
To build proximity
distributed throughout the Arena
More than 350 IPTV screens ensure enhanced visibility throughout all spaces.
IPTV SCREENS
IN-STADIA
Visibility
To guide fans to your General Public corner
Recognition / Visibility / Embasement
HOSPITALITY
robots circulating in VIP areas
-
Enjoy amplified exposure in our VIP spaces
-
Let your premium Xiaomi range be discovered by all our VIP attendance during all events
Your products listed in our VIP lounges
-
Autonomous robots to clean VIP areas
-
A demonstration of Xiaomi techonology
95 VIP SUITES
8 VIP LOUNGES
Up to
100,000
guests per year
Your products featured in our most prestigious VIP areas
Visibility
Brand Image / Product Testing / PR Cover
APARTMENT
Be the namer of an iconic VIP lounge of the european largest venue
Brand Image / Product Testing / PR Cover
APARTMENT
INTRODUCING THE
An exhibition space to showcase all your products in a luxury environment:
LARGE CAPACITY
From 100 to 300 people
FULLY CUSTOMIZABLE
A place that's just like you, combining unique design and technology demonstrations
PRIVATIZABLE
During non-events days, according to your needs (client meetings, product launch ...)
TICKETING
Dedicated seating quotas at all events (ambassadors, customers, influencers, etc.)
Brand Image / Product Testing / PR Cover
BENEFITS
LOUNGE NAMER
A PREMIUM EXPERIENCE
-
Top-of-the-range hospitality with our Lenôtre caterer
-
The Arena's essential networking venue, right through to the after-show.
ASSOCIATED PRIVILEGES
A number of seats reserved for your best customers and prospects
Enhanced visibility throughout the venue (maps, tickets, etc.)
Opportunity to sell your products
Possibility to film your brand content during and off the events
Brand Image / Product Testing / PR Cover
Showcase the power of Xiaomi’s zoom by capturing a key moment of the show (artists, spectators, stage details) from a distant point around the Arena. A spectacular, demonstration of Xiaomi’s performance, turned into branded content with strong viral potential.
Combine your universe with the power of our social networks to create viral and engaging content
Potential of +100 events starting from 2027
SOCIAL MEDIA
ACTIVATIONS
SUPERZOOM
500 K
Average Cumulative Reach per event
Positioning / Brand image / Customer experience
Examples of viral posts on TikTok
Brand content example
Global Audience
CRM & WEBSITE
CONTEST
A dedicated space for the partnership highlights an exclusive contest. Subscribers can sign up for a chance to win the latest Xiaomi products. A simple and recurring mechanic that promotes the partnership while embasing new customers datas for your business.
Possibility to send targeted newsletters only to those attending the show to promote your activations
700 K
Average Reach
Announcement of new products & embasement
Embasement / Visibility / Drive to e-shop
ACTIVATIONS
Content example
TICKETING
To engage your General Public audiences by organizing contests and tickets to win on your social media!
Invite your collaborators, distributors, and best clients to the most anticipated events of the year!
XIAOMI FAMILY
GENERAL PUBLIC
Business / PR Cover / Brand content
Animation of your communities
PARTNERS
Be inspired by our
INSPIRATION
THE DYSON BEAUTY
-
Stands in VIP and Public areas
-
180,000 fans reached
-
+/- 40,000 fans on the stands
-
10% engagement rate on social media
A one-year long collaboration in 2023-2024
on Taylor Swift Activations
FIGURES
More than 80 fully electric vehicles on display, bringing together influential media, content creators, strategic partners, and Racing 92 players.
Vehicle launch by our partner
BYD
EXAMPLES
OTHER ACTIVATIONS
Once Place to Date
Dating Zone in public walking stands
Deezer Karaokes & Blind Tests
Best Fan Experience Award (2023)
Swipe down to see more
Pommery
Bar in public concourses
MAYBELLINE
Context & challenges
L'Oréal cosmetics brand looking to leverage the Taylor Swift concerts to increase its visibility and influence.
Concepts
Global visibility, Make-up stands, PR, 360 Photocall, Dedicated animation corner.
Results
- +1M visibility reach
- 2,500 VIP Fans
- 60,000 fans who attented the corner
SERRE CHEVALIER
Context & challenges
Skiing station willing to increase its notoriety towards a parisian audience, while developping its fanbase through impactful activations
Concepts
Global visibility, giant karaokes, public stand, on-pitch activations, beverages' testing ...
Results
- 518,937 people exposed
- 3,376 attendees on the stand during the Gims' show
TF1
Context & challenges
First national TV channel to announce the return of reality show Secret Story, last broadcast in 2017.
Concepts
Hacking of the side screens and sudden appearance of La Voix (main character of the show), Contest on social media
Results
- 2,5M views on social network posts
- +60K reactions
- Press & media coverage
Platinum
PARTNERS
Gold
PARTNERS
Silver
PARTNERS
Naming
PARTNER
BE PART OF THE JOURNEY
KEY FIGURES
45,000 seats
The largest entertainment venue in Europe, located in the heart of Europe’s leading business district.
1,400 m² of giant screen
The largest screen in Europe
+1 million of unique followers
+71% growth over 2 years
+1,3 million of followers
of the newsletter, with a 50% open rate
4 000 QR codes
scanned per event for brands looking to generate lead acquisition via the giant screen
5 millions
annual visits on our website
Up to 4,000 VIP
per event
1,8 milliards
people exposed to the Paris La Défense Arena brand on 23/24 season
PARIS LA DEFENSE ARENA
PARTNERSHIP RIGHTS OVERVIEW
SILVER / GOLD / PLATINUM
From 125 K €
VAT excluded / per season
LABEL & IMAGE RIGHTS
HOSPITALITY & TICKETING
IN-STADIA VISIBILITY
PARTNERSHIP ANNOUNCEMENT
BUSINESS NETWORK INTEGRATION
MEDIAS
IN-STADIA ACTIVATIONS
FIXED VISIBILITY
THANK YOU
Thibaut CUCHEROUSSET
t.cucherousset@parisladefense-arena.com
Marine FRANCELLE
m.francelle@parisladefense-arena.com
XIAOMI x PLDA - EN
By Pierre Quillet
