WELCOME TO
PARTNERSHIP PROPOSAL
ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT -
ANGELE - PINK -
DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK
- RACING 92 - BOOBA - MICHEL SARDOU - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE -
ELTON JOHN -
KENDRICK LAMAR
DUA LIPA - SUM 41 - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5
- ROLEX PARIS MASTERS - ROSE - ROGER WATERS - GREEN DAY - IRON MAIDEN - BLACK EYED PEA
GUNS & ROSES
LEGENDS
HOME OF
1.5 million visitors in 2024
2.5 million by 2027
From 10,000 to 45,000 fans
An ultra-modular venue
+100 events per year by 2027
National & International
23,000 seats
20,000 seats
EUROPE
THE LARGEST VENUE IN
LA DÉFENSE
including 15 of the 50 top global companies
AT THE HEART OF
1ST EUROPEAN BUSINESS DISTRICT
45 million
unique visitors per year
3,600 companies
200,000
employees
70,000
students
MEMORABLE
AN OASIS OF
EXPERIENCES
Rugby, Tennis, Basketball, Supercross, Boxing, e-sports
Gala Pièces Jaunes, Disney 100 ans, Supercross ...
Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...
Swimming & Waterpolo events
Concerts
Shows
Sports
Paris 2024
55%
+ 70%
Man
52% - 48%
Woman
90%
AUDIENCE
A YOUNG AND DYNAMIC
of French visitors
of Parisian residents
gender parity
of the audience is between 21 and 50 years old
Age
SOCIAL
NETWORKS
+71%
Comparison
1ST VENUE IN EUROPE ON
total followers
+1 million
including 26% of international followers
growth between 2024 and 2025
the most engaging in Europe on Tiktok
2nd most followed venue in France
765K followers
990K followers
DIGITAL
5 million
annual visits
3.1 million unique visitors
1.3 million
The digital propels your brand to the heart of the fan experience
50% open rate
PERFORMANCES
opt-ins
50,000 unique visitors
120,000 visits during the concert announcement on ticketing
PARTNERS
TAILORED ACTIVATIONS FOR OUR
In-Stadia Activations
Fan experiences
Earned Media
Product Testing
EMOTIONS
OUR UPCOMING MAJOR
EMPOWER YOUR DREAM LIFE WITH
360 PLATFORM
AND TAILORED TO MAXIMIZE BRAND IMPACT
Image rights
In-Stadium Visibility
Activations
Digital media
Hospitalities
Ticketing
ALL DREAMS IN ONE DREAM
POSITIONING
The heart of Tech, revolutionizing consumers' daily life
Unique Design
Seamlessly blend functionality
ADN
Target
Modern households, 25-45 y.o, urban professionals, CSP+
-
Born Pioneer - Innovation-driven
-
Performance-focused
-
Minimalist & Premium Design
-
Lifestyle-first: designed for comfort & wellness
One of the leading brands in smart home cleaning where each product is meticulously designed to redefine convenience in household innovation and improve our users' homes.
ROBOT VACUUMS / ROBOTIC POOL CLEANER / HAIR DRYERS
TOUCHPOINTS
YOUR BRAND
CLEAN LIKE A CHAMPION
Digital & Influence
-
Product Testing
-
Contests
-
Brand content
-
Paid media
Sponsorship
-
Inter Milan
-
Miss Grand USA
-
Borussia Dortmund (old)
DIGITAL / POP UP / SPONSORSHIP ...
Commercial ads
Public Relations
STAKES
OUR UNDERSTANDING OF YOUR
Brand image
Demonstrate products benefits, both practical and emotional
Brand notoriety
Make your brand known to everyone, for all its features
Sales
Strengthen its position as No. 1 in French sales
SYNERGIES
OBVIOUS
INNOVATION & TECHNOLOGY
PREMIUM & URBAN
Two innovation-driven brands redefining user experience through technology.
Perfect audience alignment for impactful and relevant brand exposure.
PERFORMANCE & EXCELLENCE
Shared value: performance, whether technical or human, is at the core of both brands.
EMOTIONS & EXPERIENCES
Both brands create an emotional connection with their audiences, the real driver of loyalty and brand love
ACTIVATIONS
OUR PROPOSALS FOR
IN-STADIA
At major concerts, Dreame promotes its range of hair dryers to 45,000 people, and shares tutorials - adapted to artists' hairstyles - to demonstrate the benefits.
Up to 15 minutes before show start, on all events
BRAND NOTORIETY
GET NOTICED
VISIBILITY
Side screens - 2 x 160m²
Adjustable for every event
Led Ring - 350m
Different events / different ads / different products
Main entrance for 80% of the general public
Nearly 6 million visits
for year-round visibility
Outside screens - 2 x 100m²
Your commercial ads
BRAND NOTORIETY
GET NOTICED
IN-STADIA
VISIBILITY
SHOWCASE
Dreame robots circulate in VIP areas
Up to 3,500 guests per event
95 VIP suites
8 VIP lounges
-
Autonomous robots to clean VIP areas
-
A demonstration of Dreame techonology
-
VIP public's curiosity about Dreame products
-
Product demonstration in an ultra-positive environment
PRODUCTS BENEFITS
BRAND IMAGE
MAKE AN IMPRESSION
SHOWROOM
INTRODUCING THE
LARGE CAPACITY
From 100 to 300 people
FULLY CUSTOMIZABLE
A place that's just like you, combining unique design and technology demonstrations
PRIVATIZABLE
During non-events days, according to your needs (client meetings, product launch ...)
TICKETING
Dedicated seating quotas at all events (ambassadors, customers, influencers, etc.)
BRAND IMAGE
MAKE AN IMPRESSION
An exhibition space to showcase all your products in a luxury environment:
BENEFITS
- Top-of-the-range hospitality with our Lenôtre caterer.
-
The Arena's essential networking venue, right through to the after-show.
LOUNGE NAMER
A premium experience
Associated privileges
A number of seats reserved for your best customers and prospects.
Enhanced visibility throughout the venue (maps, tickets, etc.).
Opportunity to sell your products.
SUITE
Up to 25 events
Dates
Unlimited Food & Beverage
1 dedicated butler
Services
10 to 44 pax
Capacity
Access to the main stage
Direct
YOUR PRIVATE
FOR PUBLIC RELATIONS
A place where you can regularly invite your partners, ambassadors or special guests to a private area.
BRAND IMAGE
MAKE AN IMPRESSION
PROXIMITY
BUILD
WITH THE DREAME EXPERIENCE
4,000 attendees
A strategic location with
in average per event
Dreame reproduces the comfort and style of a hairdressing salon right in the corridors.
Enhanced visibility
- Possibility to sell your products on-site
- 1.5M visitors in 2024
BRAND IMAGE / SALES
GET TESTED
EXAMPLE
THE DYSON BEAUTY
- Stands in VIP and Public areas
- 180,000 fans reached
- +/- 40,000 fans on the stands
- 10% engagement rate on social media
A one-year long collaboration in 2023-2024
Taylor Swift Activations figures
EXAMPLES
OTHER ACTIVATIONS
Once Place to Date
Dating Zone in public walking stands
Deezer Karaokes & Blind Tests
Best Fan Experience Award (2023)
BYD Product Launch
Privatization of Paris La Défense Arena
EMBASEMENT
Videos that generate thousands of likes, comments, registrations & shares
CRM INTEGRATION & SOCIAL MEDIA
Dedicated mailing
+1.3 million opt-ins
Product launches, exclusive discounts, brand content, Dreame reaches out to a broad fan base ahead of brand-affinity events!
Recurrent posts
The best hairstyles of the show
Sponsored posts on every relevant show
Examples of viral posts on TikTok
NOTORIETY & SALES
PARTNERS
PLATINUM
PARTNERS
GOLD
PARTNERS
SILVER
PARTNER
NAMING
BE PART OT THE ADVENTURE
PARTNERSHIP RIGHTS OVERVIEW
SILVER / GOLD / PLATINUM
From 125 K €
VAT excluded / per season
LABEL & IMAGE RIGHTS
HOSPITALITY & TICKETING
IN-STADIA VISIBILITY
PARTNERSHIP ANNOUNCEMENT
BUSINESS NETWORK INTEGRATION
MEDIAS
IN-STADIA ACTIVATIONS
FIXED VISIBILITY
RACING 92
& part of the Ovalto Group
INTRODUCING
ICONIC FRENCH RUGBY TEAM
Evolving at Paris La Defense Arena
TO GO FURTHER ...
THE POWER
OF ITS FANS
Men / Women
75% / 25%
Fans from Île-de-France
90%
Average age
39 years
Average number of supporters
13 000
Average merchandising ticket
48 €
Average consumption F&B ticket
30 €
RACING 92'S 16TH MEN
Average ticketing ticket
40 €
IMPACTFUL MEDIA
442 000
Average viewers in Top 14 for Racing 92*
*Nielsen Report - Season 2023/2024
1.5 MILLION
Average viewers in European Cup on France TV*
24
Matches broadcast in Prime on Canal + and France TV
COVERAGE
THANK YOU
Thibaut CUCHEROUSSET
t.cucherousset@parisladefense-arena.com
Pierre QUILLET
p.quillet@parisladefense-arena.com
DREAME x PLDA - PDF
By Pierre Quillet
