WELCOME TO
Collaboration Proposal
ROLLING STONES - PARIS 2024 - PAUL MC CARTNEY - TOUR DE FRANCE - ORELSAN - FRANCE 98 - BRUCE SPRINGSTEEN - LENNY KRAVITZ - TAYLOR SWIFT -
ANGELE - PINK -
DJ SNAKE - MYLENE FARMER - PAUL MC CARTNEY - IMAGINE DRAGONS - LINKIN PARK
- RACING 92 - BOOBA - MICHEL SARDOU - JOE HISAISHI - XV DE FRANCE - JJ LIN - ROSE -
TONY YOKA -
KENDRICK LAMAR
DUA LIPA - SUM 41 - ATEEZ - GIMS - RAMMSTEIN - PARIS 2024 - 50 CENT - MAROON 5
- ROLEX PARIS MASTERS - ROSE - ROGER WATERS - GREEN DAY - IRON MAIDEN - BLACK EYED PEA
GUNS & ROSES
LEGENDS
HOME OF
1.3 million visitors in 2024
2.5 million by 2027
From 10,000 to 45,000 fans
An ultra-modular venue
+100 events per year by 2027
National & International
23,000 seats
20,000 seats
EUROPE
THE LARGEST VENUE IN
LA DÉFENSE
including 15 of the 50 top global companies
AT THE HEART OF
1ST EUROPEAN BUSINESS DISTRICT
45 million
unique visitors per year
3,600 companies
200,000
employees
70,000
students
MEMORABLE
AN OASIS OF
EXPERIENCES
Rugby, Tennis, Basketball, Supercross, Boxing, e-sports
Gala Pièces Jaunes, Disney 100 ans, Supercross ...
Rock, Pop, Hip-Hop, Rap, RnB, Electro, K-pop ...
Swimming & Waterpolo events
Concerts
Shows
Sports
Paris 2024
55%
+ 70%
Man
52% - 48%
Woman
90%
AUDIENCE
A YOUNG AND DYNAMIC
of French visitors
of Parisian residents
gender parity
of the audience is between 21 and 50 years old
Age
SOCIA
NETWORKS
+71%
Comparison
1ST VENUE IN EUROPE ON
total followers
+1 million
including 26% of international followers
growth between 2024 and 2025
the most engaging in Europe on Tiktok
2nd most followed venue in France
765K followers
990K followers
DIGITAL
5 million
annual visits
3.1 million unique visitors
1.3 million
The digital propels your brand to the heart of the fan experience
50% open rate
PERFORMANCES
opt-ins
50,000 unique visitors
120,000 visits during the concert announcement on ticketing
EMOTIONS
OUR UPCOMING MAJOR
PARTNER
BECOMING
360 PLATFORM
AND TAILORED TO MAXIMIZE BRAND IMPACT
Image rights
In-Stadium Visibility
Activations
Digital media
Hospitalities
Ticketing
IN-STADIUM
Up to 15 minutes before the show starts, across all events
VISIBILITY
Side screens - 2 x 160m²
Your logo, your advertisement
Broadcast your ads in front of 45,000 fans
Led ring - 350m
IN-STADIUM
Main entrance for 80% of the General Public
Nearly 6 million of entries
for visibility throughout the year
Forecourt screens - 2 x 100m²
your advertisement
VISIBILITY
IN-STADIUM
*Activated during Racing 92 matches and specific shows (eSport, Supercross, Supersevens ...)
Largest screen in Europe*
1,400m² - equivalent to 7 tennis courts
An XXL show
VISIBILITY
PARTNERS
CUSTOM ACTIVATIONS FOR OUR
Brand Content
In-Stadium Operations
Public activations
Earned Media
Product Testing
VIP Animations
BEST CASES
Vehicle Launch BYD
Complete privatization of the venue
Once Place to Date
Dating Zone in Public Corridors
Deezer Karaokes & Blind Tests
Best Fan Experience Award (2023)
MEDIA
INTEGRATION
Contests
CRM
Brand Content
Web Visibility
HOSPITALITIES
Throughout the venue
VIP Access
Skip-the-line entry, dedicated parking
VIP Seats
Seats adjacent to lounges / boxes
Food & beverages
at your discretion, a Lenôtre experience
Concierge
at the service of our guests
V.I.P
Our Partners benefit from VIP seat quotas to experience memorable moments in iconic and exclusive spaces.
Panoramic View
HOSPITALITIES
OUR SPACES
From 10 to 44 pax
95 boxes - your intimate space
From 100 to 300 pax
8 lounges - friendly spaces
Platinum
PARTNERS
Gold
PARTNERS
Silver
PARTNERS
Naming
PARTNER
PLATINUM
PARTNERS
Starting from €500,000
ASSOCIATED RIGHTS
Label & Image Rights
Hospitality & Ticketing
Fixed Visibility
- Use of the composite logo, as well as the official name of Paris La Défense Arena
- Access to the photo & video archive database upon request
Partnership Launch
- Press Release
- Relay on social media
Business Circle
- 2 invitations / event to the Business Circle events (+500 companies
- Organization of a dedicated event
- Access to the database
- Private box for 25 events – 12 pax
- 200 seats in category 1 to be distributed across all events (concerts & Racing 92 matches)
Digital Visibility
-
LED Ring: 6 passages of 30 seconds
- Side screens (x2): 6 passages of 30 seconds
- Entrance screens (x2): 6 passages of 30 seconds
- VIP and General Public IPTV screens: 10 passages
- 4 front panels
- Presence on partner panels
Activations
- Organization of 2 seminars at Paris La Défense Arena (limited to 200 pax)
- Fans animations
-
VIP Space Animations
Media
- 4 dedicated posts on social media
- Sponsorship of a section on the website
- 1 dedicated email for opt-ins
- 4 integrations in the monthly Newsletter
All rights are per season and exclude technical fees
Starting from €300,000
GOLD
PARTNERS
ASSOCIATED RIGHTS
Label & Image Rights
Hospitality & Ticketing
Fixed Visibility
- Use of the composite logo, as well as the official name of Paris La Défense Arena
- Access to the photo & video archive database upon request
Partnership Launch
- Press Release
- Relay on social media
Business Circle
- 2 invitations / event to the Business Circle events (+500 companies
- Access to the database
- 100 seats in VIP lounge to be distributed across all events (concerts and Racing 92 matches)
- 150 seats in category 1 to be distributed across all events (concerts & Racing 92 matches)
Digital Visibility
- LED Ring: 4 passages of 30 seconds
- Side screens (x2): 4 passages of 30 seconds
- Entrance screens (x2): 4 passages of 30 seconds
- VIP and General Public IPTV screens: 10 passages
- 2 front panels
- Presence on partner panels
Activations
- Organization of 2 seminars at Paris La Défense Arena (limited to 200 pax)
- Fans animations
-
VIP Space Animations
Media
- 4 dedicated posts on social media
- 2 integrations in the monthly Newsletter
All rights are per season and exclude technical fees
Starting from €125,000
SILVER
PARTNERS
ASSOCIATED RIGHTS
Label & Image Rights
Hospitality & Ticketing
Fixed Visibility
- Use of the composite logo, as well as the official name of Paris La Défense Arena
- Access to the photo & video archive database upon request
Partnership Launch
- Press Release
- Relay on social media
Business Circle
- 2 invitations / event to the Business Circle events (+500 companies)
- Access to the database
- 25 seats in VIP lounge to be distributed across all events (concerts and Racing 92 matches)
- 100 seats in category 1 to be distributed across all events (concerts & Racing 92 matches)
Digital Visibility
- LED Ring: 2 passages of 30 seconds
- Side screens (x2): 2 passages of 30 seconds
- Entrance screens (x2): 2 passages of 30 seconds
- VIP and General Public IPTV screens: 5 passages
- Presence on partner panels
Activations
- Fans animations
- VIP Space Animations
Media
- 2 dedicated posts on social media
- 1 integration in the monthly Newsletter
All rights are per season and exclude technical fees
THANK YOU
GENERIQUE - INTRO PLDA EN
By Pierre Quillet
